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Oxford, OH — The Richard and Carole Cocks Art Museum at ¾Ã¾ÃÈÈÊÓƵ is proud to announce the launch of its new brand identity, reflecting the museum's distinctive architectural design and commitment to artistic diversity. The rebranding, which follows the museum’s naming in December 2022, and coincides with the unveiling of the museum's Fall exhibitions, will officially debut on August 27th.

The new brand captures the essence of the museum's unique architecture, featuring angular and triangular shapes that echo its design by renowned architect Walter Netsch. This visual identity underscores the museum's role as a vibrant space for arts and culture, being open to the public and part of the ¾Ã¾ÃÈÈÊÓƵ community.

The rebranding initiative was a collaborative effort involving the talented brand team led by Director of Creative Services John Rizzo and Associate Art Director Danielle Cimino, of the University's Communications and Marketing (UCM) department. The final design concept was created by Macey Chamberlin, a recent Miami graduate and former Graphic Design Student Specialist at the museum. Chamberlin's insider perspective and artistic expertise were instrumental in bringing the new brand to life.

"For years, we've struggled with our brand identity, especially as an art museum open to the public and part of a powerfully branded institution like ¾Ã¾ÃÈÈÊÓƵ," said Sherri Krazl who manages the museum's marketing and communications. "After proposing the rebrand and providing extensive research on peer university art museum brands, we were thrilled to get to move forward with this project. The process has been in the works for well over a year. Huge thanks go out to our peers in UCM, who have been fantastic to work with, and to the many museum ¾Ã¾ÃÈÈÊÓƵs, staff, members, and supporters who provided valuable feedback throughout the process.”

Jack Green, Jeffrey Horrell ‘75 and Rodney Rose Director and Chief Curator at the Art Museum, added “We are excited to move forward with this new brand as we continue to position the museum as a space for everyone to experience and celebrate artistic diversity."

The new brand identity will be integrated across all museum materials, including the website, social media channels, and promotional materials, as well as within the museum's physical spaces in the coming months.

About the Richard and Carole Cocks Art Museum

The Richard and Carole Cocks Art Museum at ¾Ã¾ÃÈÈÊÓƵ is part of the College of Creative Arts and serves as a teaching museum that engages in dialogue with and about visual culture. RCCAM is dedicated to inspiring creativity and fostering a deeper understanding of the visual arts. The museum's diverse collection of over 17,500 works spans various periods and cultures, offering visitors a unique opportunity to engage with art in an educational and accessible setting. The museum is FREE and open to the public and serves as a cultural hub for the university and the wider community. RCCAM is accredited by the American Alliance of Museums. 

For more information, please visit www.MiamiOH.edu/ArtMuseum.

Contact, Sherri Krazl at krazlsa@MiamiOH.edu or 513-529-2232.